I get a lot of reblogs from Chris The Story Reading Ape and this is one I thought worth passing along. Anything that is helpful for the Indie Publishing author is worth the time for read it. I hope it benefits you in your work.
As a person who has worked in book (specifically eBook) marketing for a while, I’m starting to notice a startling disconnect.
Self-publishing authors are repeating the same marketing mistakes over and over again.
Every day I come across authors who overload their social media profiles, spam their followers, and then complain about the results. I come across authors who refuse to invest more than a few dollars in a eBook, but complain about exposure.(Consider that a traditional publisher has to spend thousands to market one book!)
This needs to stop.